Ross Reels and Coors Team Up For Another Fly Reel for Anglers and Nature
When two well-known brands like Ross Reels and Coors join forces, it’s a big deal for fishing fans and nature lovers alike. This isn’t just about a cool new fishing tool—it’s also about helping the environment.
What Is the Ross Reels and Coors Collaboration?
Ross Reels, a top name in fly fishing gear, teamed up with Coors, the famous beer company, to create something special: the Ross Cimarron fly reel with a Coors Banquet twist. Released on April 2, 2025, this limited-edition reel mixes the rugged style of Coors Banquet beer with the high-quality craftsmanship of Ross Reels. It’s not just about looks, though—this reel is built to perform on the water.
The reel is perfect for trout fishing, with plans to release more sizes over the summer of 2025. What makes it extra special? Part of the money from each sale—up to $100,000—goes to Trout Unlimited, a group that works to keep rivers and streams healthy. So, when you buy this reel, you’re not just getting great gear; you’re helping protect the places where fish live.
Why These Two Brands?
Ross Reels has been making top-notch fly reels in Montrose, Colorado, since 1973. They’re known for tough, reliable gear that anglers trust. Coors, also from Colorado, has been brewing beer since 1873 and is a big name in the West. Both brands love the outdoors and share a goal of keeping nature strong. This partnership celebrates their Colorado roots and their love for fishing and clean water.
What Makes the Coors Banquet Cimarron Reel Special?
This isn’t your average fly reel. The Coors Banquet Cimarron reel stands out with its cool design and solid performance.
Eye-Catching Design
The reel sports the classic gold and red colors of Coors Banquet beer, giving it a bold, vintage look. It’s a collector’s item for sure, but it’s not just for show. Made in Montrose, Colorado, every detail is crafted with care. The quality shines through, from the smooth finish to the sturdy build.
Built for Fishing
Even though it looks great, this reel is made to be used. The Cimarron is a strong, reliable tool for catching fish. It’s lightweight yet tough, perfect for long days on the river. Whether you’re after trout in a mountain stream or bigger fish elsewhere, this reel can handle it. Experts say it’s “too good to sit on a shelf”—it’s meant to get wet and dirty.
Limited Edition Appeal
Only a small number of these reels were made, so they’re rare. If you want one, you’ll need to act fast. Check the Ross Reels website for updates, as they sell out quickly. Other sizes will come later in 2025, but the 4/5 size is the first to hit the market.
How Does This Reel Help the Environment?
Fishing isn’t just about catching fish—it’s about enjoying nature. That’s why the Ross Reels and Coors partnership is so cool. They’re giving back to the environment through Trout Unlimited.
Supporting Trout Unlimited
Trout Unlimited is a group that protects rivers and streams where fish like trout live. The money from this reel—up to $100,000—helps them fix damaged waterways, clean up pollution, and keep fish habitats healthy. When you buy this reel, you’re helping fund projects across Western rivers.
Why Clean Rivers Matter
Healthy rivers mean more fish to catch and cleaner water for everyone. Pollution and overuse can hurt fish populations, but groups like Trout Unlimited work to stop that. This partnership shows how fishing gear can do more than just help you fish—it can help save the places you love to visit.
Why Anglers Love Ross Reels
Ross Reels has a big reputation in the fishing world, and for good reason. Here’s why anglers trust them and why this Coors collaboration fits right in.
Made in the USA
Every Ross reel, including the Coors Banquet Cimarron, is built in Montrose, Colorado. That means quality you can count on. The people making these reels are anglers themselves—they know what works on the water.
Tough and Reliable
Ross Reels are known for being strong and long-lasting. The Cimarron is no different. It’s designed to take a beating and keep working, whether you’re fishing a quiet creek or a rushing river.
Perfect for All Skill Levels
Whether you’re just starting out or you’ve been fishing for years, this reel is easy to use and performs well. The size is great for beginners targeting smaller fish, but it’s also versatile enough for pros.
Why You Should Get This Reel
Still on the fence? Here are a few reasons this reel is worth adding to your gear.
It’s Unique
The Coors Banquet design makes it a standout. You won’t see many anglers with this reel, so it’s a fun way to show off your style.
It’s Practical
Looks aside, it’s a high-quality reel that performs. You can trust it to handle fish and tough conditions.
It Helps Nature
Every purchase supports Trout Unlimited. You’re doing something good for the environment while getting a great tool.
It’s a Smart Investment
Limited-edition items like this can gain value over time. Even if you just use it to fish, it’s built to last a lifetime.
Tips for Finding and Buying the Reel
Since it’s a limited edition, you’ll need to move fast. Here’s how to snag one.
Check the Ross Website
Ross Reels posts updates on availability. Bookmark their site and check often.
Visit Local Shops
Some fishing stores in Colorado or online might carry it. Call ahead to see if they have stock.
Watch for Restocks
More sizes are coming in summer 2025. If you miss the 4/5, keep an eye out for the next batch.
Act Quickly
These reels sell out fast. Don’t wait too long, or you might miss out.
Conclusion
The Ross Reels and Coors Banquet Cimarron fly reel is more than just fishing gear—it’s a celebration of the outdoors, craftsmanship, and giving back. Released on April 2, 2025, this limited-edition reel combines style, performance, and purpose. Whether you’re a beginner or a pro, it’s a reliable tool that also helps protect rivers through Trout Unlimited. With its unique design and Colorado-made quality, it’s a must-have for anglers who care about their gear and the environment.
Don’t wait too long to grab one—these reels are rare and in high demand. Head to the Ross Reels website or your local shop to get yours. Fish it, enjoy it, and know you’re part of something bigger.
FAQs About the Ross Reels and Coors Collaboration
1. What is the Ross Reels and Coors partnership?
It’s a collaboration between Ross Reels and Coors to create a special Cimarron fly reel. Launched on April 2, 2025, it’s a limited-edition item that supports Trout Unlimited with part of the sales.
2. What size is the Coors Banquet Cimarron reel?
The first release is a 4/5 size, great for trout fishing. More sizes will come out in summer 2025.
3. How does this reel help the environment?
Up to $100,000 from sales goes to Trout Unlimited, which works to keep rivers and fish habitats healthy.
4. Where is the reel made?
It’s made in Montrose, Colorado, by Ross Reels, a trusted American brand.
5. Can beginners use this reel?
Yes! It’s easy to use and works well for all skill levels, especially with a 4-weight or 5-weight rod.
6. Why is it a limited edition?
Only a small number were made, making it rare and special. Once they’re gone, they’re gone!
7. Where can I buy the reel?
Check the Ross Reels website or local fishing shops. Availability is limited, so act fast.
8. Is it just for looks, or can I fish with it?
It’s built to fish! While it looks great, it’s a tough, practical reel for real use.
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